The Ordinary: Skincare ads for Socials
Role: Freelance Editor
Deciem hired me to edit and colour social content for The Ordinary, a skincare company. For this project, I was given three products and made created edits in multiple aspect ratios for to meet the requirements different platforms. I edited the footage together with music I selected to create a fun, upbeat ad that highlights the skincare brand’s fresh personality. I focused on maintaining a smooth, energetic flow and used colour grading and dynamic transitions to enhance the youthful, glowing aesthetic. I edited and coloured in DaVinci Resolve for this project.
Date: October 2023 - November 2023